VLPlay at ChinaJoy BTOB 2026 in Shanghai
On 31 July 2026 the VLG Play team opened day one at ChinaJoy BTOB 2026 in the Shanghai New International Expo Center, meeting developers and publishers looking to bring their games to Vietnam.
On 31 July 2026, the VLG Play JSC team began its first day at ChinaJoy BTOB 2026 — the business area of ChinaJoy, one of Asia’s largest games-industry events, held at the Shanghai New International Expo Center.
Why ChinaJoy
ChinaJoy brings together developers, publishers, investors and service partners from across the international games ecosystem. For VLG Play it is a chance to meet, face to face, the studios looking for a partner to expand into Vietnam and Southeast Asia, and to introduce them to the Vietnamese games market.
What VLG Play brought to ChinaJoy
- Publishing: from launch planning to long-term operations.
- User acquisition: performance marketing built on data.
- Community operations: player communities that stay for the long run.
- Localization: content, experience and operations adapted to Vietnamese players.
- Influencer marketing: work with gaming creators and community leaders.
Get in touch
The VLG Play booth carried the line “Connecting quality games with the Vietnamese market”. Developers interested in publishing in Vietnam can reach the team at bd@vlplay.vn.
