Publishing Services
Publishing, localisation, payments and marketing for studios bringing games to Vietnam — on VLPlay's own platform.
Core Business: Mobile Game Publishing
We specialize in publishing these game genres for the Vietnamese market
MMORPG
Massively Multiplayer Online RPG
SLG
Strategy Games
Card / Anime
Card & Anime-style Games
Idle / Casual
Idle & Casual Games
Comprehensive Localization Services
Full-spectrum localization to maximize player experience
Game Translation & Cultural Adaptation
Deep understanding of Vietnamese culture, ensuring game content matches local player preferences.
UI/UX Local Optimization
Comprehensive localization of interface and user experience to boost player satisfaction.
Local Customer Support
Vietnamese-language player support through each game's official channels, an in-game help centre and email — we aim to answer within 24 hours.
Local Payment Solutions
In-app purchases through the App Store and Google Play, plus VLPlay's own top-up portal pay.vlplay.vn with local e-wallets, bank cards and prepaid cards.
Data-Driven Marketing
Precision marketing strategies for the Vietnamese gaming audience
Community Operations
Build active player communities, boost user retention.
Precision User Acquisition
Data-driven targeting of precise user segments.
App Store Optimization (ASO)
Optimize app store rankings and visibility.
KOL/KOC Promotion
Deep collaboration with local opinion leaders to expand influence.
Why VLPlay?
Licensed and already shipping
G1 licence No. 136/GP-PTTH&TTĐT. Our first two titles opened within 11 weeks of the licence, each with its own content approval.
Our own platform
One SDK for Android, iOS, Unity and the web, with VLPlay accounts, payments, analytics and daily dashboards included — built in-house.
A team on the ground
Operations, marketing and player support staffed in Vietnam, by a team that has published games in Vietnam and China before.
Cooperation Models
Flexible partnership options to suit your needs
Exclusive Publishing
Full responsibility for game publishing and operations in Vietnam market.
Co-Publishing
Local qualification, payment channels, PR services.
Localization Service
Integrated service package: translation, voice-over, customer service, community management.
Local Marketing
Local media, livestreaming, influencers, offline events.
Our Process
How we take a game to market
Evaluation
We assess your game's potential in the Vietnamese market
Localization
Cultural adaptation and language localization
Launch
Strategic market entry with full marketing support
Growth
Ongoing optimization, events, and community building
Built on our own platform
The SDK, accounts, payments and analytics every title we publish runs on.