Publishing in Vietnam is not just translation
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PUBLISHING IN VIETNAM IS NOT JUST TRANSLATION

15/01/2025

By VLPlay Editorial

Localisation, payments, marketing and player support — the four things that decide whether a game survives here.

Publishing a game in Vietnam isn't just about translation. It requires deep cultural understanding, local payment infrastructure, regulatory compliance, and marketing tailored to Vietnamese gamers.

Comprehensive Localization

Our localization goes far beyond language translation:

- Cultural adaptation to Vietnamese preferences - UI/UX optimization for best player experience - 24/7 Vietnamese customer support

Local Payment Solutions

We integrate with all major local payment methods:

- E-wallets (MoMo, ZaloPay, VNPay) - Carrier billing (Viettel, Mobifone, Vinaphone) - Bank transfers and ATM cards - Convenience store payments

Data-Driven Marketing

Our marketing combines local expertise with data-driven precision:

- Community operations - KOL/KOC promotion with 50+ local influencers - Precision user acquisition - ASO optimization

Flexible Partnership Models

We offer four partnership models: Exclusive Publishing, Co-Publishing, Localization Service, and Local Marketing — each tailored to the developer's needs.

Looking for a publisher in Vietnam? Get in touch

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